Illustrator. Creator. Storyteller
Seijo Apparels
As the sole designer for Seijo Apparels' Graphic Tees, I conceptualized and executed all designs from initial sketches to final production. My creative process involved trend research, mood board development, and translating brand aesthetics into visually compelling graphics that resonated with the target audience. Each design balanced originality with marketability, intricate illustrations, and strategic color palettes. I collaborated closely with the production team to ensure print quality and fabric compatibility, maintaining consistency across collections. This role allowed me to refine my ability to create cohesive, commercially viable designs while upholding Seijo Apparels' brand identity.
LAYYI Concert Merchandise
I had the privilege of collaborating with music artist LAYYI to design merchandise for her upcoming album Love (?), including limited-edition concert tees and album collectibles. Drawing inspiration from the album’s themes of love and introspection, I created bold, emotionally resonant graphics that blended LAYYI’s avant-garde aesthetic with wearable artistry. From initial concept sketches to final print-ready artwork, I ensured each piece—whether typography-driven or illustration-based—reflected her artistic vision while appealing to fans. Working closely with LAYYI’s team, I balanced creative innovation with practical production constraints, delivering cohesive designs that elevated her brand identity.
Nissin marketing visual
Inspired by both Kpop and Jpop, Nissin planned to reinvent their marketing as flavours explodes onto the stage as charismatic boybands ready to take over the world. I was commissioned to create the visual for their project, and this was the mockup: a fun and playful composition with vibrant colours showing each boyband with with their own unique features for each members.
Star Publishing
Collaborating with Star Publishing, I created a series of charming, child-friendly illustrations for MOE-approved textbooks. Guided by the brief’s emphasis on a cute, pleasant aesthetic, I developed vibrant yet soft pastel-coloured artworks to engage young learners while maintaining visual clarity. The illustrations balance playfulness and educational utility, ensuring they complement the curriculum’s tone. This project honed my ability to adapt to strict guidelines while infusing creativity into educational materials—resulting in visuals that are both visually appealing and pedagogically effective.
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